a good example

Today, when I was eating my favorite food of these days--Kellogg's Special K Bliss Creamy Berry Crunch, suddenly, I realize that it might be a good example as recent or future possible relation between Ads and PR.

I started to eat Kellogg's since I saw its ads on the TV, which advocate "drop a jeans size in two weeks". On its ads, there is nothing more than advocate this campaign, which is definitely, I think, a PR campaign. Therefore, it is an example of using ads to advertise a PR campaign.

Of course, Kellogg's is not the first and only brand who did this. There are plenty of examples. For example, Marks&Spencers is another example. They also use ads to promote their "look behind the label"--the organic food campaign.

So, what do you think about this? Instead of always comparing with each other, they can suppport each other. PR can provide fantastic ideas for companies, while using ads to ensure wide media coverage.

However, to some degree, this point of view may reveal the decline of advertising as already pointed by some media professionals. Only using ads itself is not enough for the present. It needs support, which definitely can come from PR.

some people may argue that this is not the way PR works because the function of PR is to use less money but make it known in a wide range. However, some times it does, some times it does not. Therefore, with the support from advertising, the result is brilliant. There are thousands, millions of ads on the TV,radio or everywhere. How can make people remember yours not the others'. A good PR campaign will be a good way. A successful PR idea can ensure a stronger impression from audience and is also easier for people to remember.

future of ads VS future of PR

1)some opinions on Ads VS PR

Most recent brands were built by PR. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising at all.

Advertising lacks credibility. The crucial ingredient in brand building is credibility, an ingredient that only PR can supply.

The big bang approach is obsolete. Traditionally new brands were launched with a big-bang advertising approach. That concept should be abandoned today in favor of a slow build-up by PR.

Advertising has an important role to play. But not in launching brands. Advertising should be used to maintain brands once they have been established through publicity.

No matter what was or is said, as one effective communication method, it will not or can not die. According to the World Advertising Research Centre, which examines global trends, the British advertising market will boom over the next 12 years.

However, it doed need to revolutionise itself.

Goodbye 2006, and hello 2007

Intro:
Read the article "A Bumpy Ride ahead" on The Guardian,Monday December 18, 2006, I have some thought.

Firstly, in 2006,there were some "big issues" happened.For example, the competition between Rupert Murdoch and Google;BT's final launch of broadband TV service and BskyB. Although it is said by the Guardian that " The more things changed, the more they seemed to stay the same", i think these big issues should indicate revolution within the media.

If we look carefully at these happened, most of them are related to new media--internet or broadband.PR, with a close relation with media, should be influenced, at least to some extent.