1)some opinions on Ads VS PR
Most recent brands were built by PR. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising at all.
Advertising lacks credibility. The crucial ingredient in brand building is credibility, an ingredient that only PR can supply.
The big bang approach is obsolete. Traditionally new brands were launched with a big-bang advertising approach. That concept should be abandoned today in favor of a slow build-up by PR.
Advertising has an important role to play. But not in launching brands. Advertising should be used to maintain brands once they have been established through publicity.
No matter what was or is said, as one effective communication method, it will not or can not die. According to the World Advertising Research Centre, which examines global trends, the British advertising market will boom over the next 12 years.
However, it doed need to revolutionise itself.
Most recent brands were built by PR. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising at all.
Advertising lacks credibility. The crucial ingredient in brand building is credibility, an ingredient that only PR can supply.
The big bang approach is obsolete. Traditionally new brands were launched with a big-bang advertising approach. That concept should be abandoned today in favor of a slow build-up by PR.
Advertising has an important role to play. But not in launching brands. Advertising should be used to maintain brands once they have been established through publicity.
No matter what was or is said, as one effective communication method, it will not or can not die. According to the World Advertising Research Centre, which examines global trends, the British advertising market will boom over the next 12 years.
However, it doed need to revolutionise itself.
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