a good example

Today, when I was eating my favorite food of these days--Kellogg's Special K Bliss Creamy Berry Crunch, suddenly, I realize that it might be a good example as recent or future possible relation between Ads and PR.

I started to eat Kellogg's since I saw its ads on the TV, which advocate "drop a jeans size in two weeks". On its ads, there is nothing more than advocate this campaign, which is definitely, I think, a PR campaign. Therefore, it is an example of using ads to advertise a PR campaign.

Of course, Kellogg's is not the first and only brand who did this. There are plenty of examples. For example, Marks&Spencers is another example. They also use ads to promote their "look behind the label"--the organic food campaign.

So, what do you think about this? Instead of always comparing with each other, they can suppport each other. PR can provide fantastic ideas for companies, while using ads to ensure wide media coverage.

However, to some degree, this point of view may reveal the decline of advertising as already pointed by some media professionals. Only using ads itself is not enough for the present. It needs support, which definitely can come from PR.

some people may argue that this is not the way PR works because the function of PR is to use less money but make it known in a wide range. However, some times it does, some times it does not. Therefore, with the support from advertising, the result is brilliant. There are thousands, millions of ads on the TV,radio or everywhere. How can make people remember yours not the others'. A good PR campaign will be a good way. A successful PR idea can ensure a stronger impression from audience and is also easier for people to remember.