Last week, in the advertising class, after viewing a short video of VOLVO--Life on Board project, the teacher asked for our thoughts. I was the most active student at that moment, who answered the question first. “I think it is a good PR campaign.” As seeing my teacher was a little bit confused, I repeated my answer, “I think it is a nice PR campaign idea.” After my teacher make no comment and moved to next answer, suddenly, I realized that I made a big mistake. It was in an advertising class, how dare I say that? Afterwards, the purpose that the teacher showed this video was because he thought it was a good example of new sort of ads.
Then I started to think this question: Is it true that, nowadays, quite a lot of times, the distinction between ads and PR is not that clear? Even ads experts and PR experts are confused, which may lead to more intense relations between them. So is it true that ads are falling and PR is rising? As a result, they become closer. Or maybe from the beginning, they are part of each other?
After viewing the video, what do you think?
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